Holey Moley

Holey Moley

In this project I was given the task to create a logo for a brand new golf course in London called Holey Moley and I had to create a primary logo, Secondary logo, One color logo, and an Icon for it.

Research for Holey Moley project
Research

During the research phase I really just wanted to gather information on Mini golf and the game itself and reserach the Name Holey Moley and its origins.

Sketches for Holey Moley project
Sketches

During the sketches phase I didn't really have a direction I wanted to fo with and just went off of mini golf logos that already exist as well as some ideas from the top of my head.

First comp for Holey Moley project Second comp for Holey Moley project Third comp for Holey Moley project
Comps

During the comps phase I decided to use the sketches I made that came from the top of my head. I wanted to connect the word "Holey Moley" with a mascot and create the make with a facial expression like its saying Holey Moley.

My Refined
Refined Comps

During the Refined Comps stage I took my favorite which was the more simple one with the rectangle behind the typeface and I took the face off of the golf ball.

My final logo for Holey Moley