Boutique Hotel
In this project I was given the task to create a Boutique hotel where I was in charge of the branding aspect of it.In the folowing you will see My logo, Letterhead, Envelope, Business card, and an Online Ad. The Idea I wanted to to give was a family vacation vibe where you can be at an aquarium but not have to leave afterwards and be surrounded by the sea wherever you go.
Research
During research I wanted to create something unique like playful or futuristic. So I took the idea of creating a hotel for shows/movies and I went with The litle mermaid, Charlie and the chacolate factory, and The Jetsons.
Mood Board
For my mood board I decided to go with the ocean and named it Unda Da suite and I got the idea from the little mermaid and have the hotel look like its under water. For the colors I took things from the ocean like seaweed and other plants in the ocean as ell as yellow because its a very vibrant color compared to the greens and blues.
Sketches
Comps
For comps I had to create a buisness card, Letterhead, Envelope, and a Logo. So first I had to make a logo and after that I encoprated that into the rest of my comps and some elements from it. I also chose a typeface that fits well with the ocean theme and a serif that went well with that typeface.
Final
